Over the past few months, Google has undergone a few exciting changes. Penguin 4.0 had its final phase rolled out, meaning it’s now in real time. The search engine is also displaying official Twitter profile feeds for entities to all English searchers worldwide.
There is a clear emphasis on providing current content to users, so searchers receive the most up-to-date and relevant results first. Google is now taking a further step towards providing real-time updates by introducing Google Posts, also referred to in the past as Your Podium on Google.Do you want to learn more? Visit this article on Google posts from Blog.LocalViking.com .
This “experimental new podium” will allow individuals and businesses to produce content directly on the search engine. When people search for a particular business or name, the content will appear highly ranked in the search results. In a way, it seems to be the new Google+ for brands and celebrities.
How Does It Work?
Google has been relatively quiet about the new feature, but it has been experimenting with it for some time. Back in January of 2016, it was released as a way to allow political candidates the chance to post lengthy debate rebuttals.
The aim is to give people the opportunity to hear from the companies and people they care about directly. At this stage, it’s on an invite-only basis and only verified individuals and organizations will be able to use the feature.
Those with an invite will be able to communicate directly on Google via images, videos, and text. The process of creating content is meant to be quick and straightforward, much like on social media. Once you’ve published your piece of content, it will become instantly visible in search results related to your name or that of the organization you represent.
Entities also get their own profile, which looks much like it would on your average social media page. It displays a profile photo above your name, over what appears to be a cover image, along with your post feed.
Clicking on one of the posts opens up a dedicated full-screen web page displaying the full text and accompanying images. You are also able to share the posts on popular social networks quickly. All you have to do is click on the social sharing icon to share the post directly on Facebook, Twitter, Email, or Google+.
It looks much like the carousel Twitter profile feeds we can currently see on Google, with a card-like format. However, while you can share the content, you are presently unable to like or comment on it. These options may be something that will be introduced in the future, as it is currently in its very early stages.
We know Google has struggled in the past with the development of its own social network; only time will tell if this new platform will pan out any differently than Google Buzz and Google+.